Elbit Systems of Australia (ELSA)
Stakeholder engagement, brand management and communications refresh.
The Challenge
Raise brand awareness
Clarify and refresh internal and external communications and messaging
Improve defence and government relations
Our Solution
In an initial phase, a team was embedded in the Office of the Managing Director to undertake a review of business process mapping followed by the development of a transformation strategy and strategic communications plan. In a subsequent phase, OCRT developed and delivered a brand refresh, to help rebuild ELSA’s reputation, reposition it in market and increase its profile.
OCRT utilised a design, develop, deliver approach.
Design the overall approach to ensure deliverables are understood and aligned.
Develop a detailed project plan including timelines and success metrics.
Deliver project outcomes, with a focus on stakeholder engagement and buy-in throughout.
The Outcome
OCRT delivered a new SharePoint tool, individualised task trackers for all corporate staff, a synchronisation matrix and Power BI; a strategic communications plan, comprehensive stakeholder map, market research into business and engagement opportunities in the Australian market, crisis communication support in relation to a reputation issue, and a rebrand including a full suite of communications material and new website.